Business & Economy

Apple unveils Mac Studio, upgrades iPhone SE, iPad Air for 5G

Los Angeles, Mar 8 (EFE).- Apple on Tuesday presented a new desktop computer, the Mac Studio, destined for the intermediate professional market, and upgraded its mid-range mobile phone, the iPhone SE, and its iPad Air tablet, which are now compatible with 5G speeds.

The tech giant also announced a new chip made by the firm, the M1 Ultra, which will be incorporated into its new computers and thus is a further step toward Apple’s objective of controlling the entire production chain and depending as little as possible on foreign chip manufacturers like Intel.

During the brief presentation at its annual spring event, Apple CEO Tim Cook did not mention the war in Ukraine, but he was outfitted in a blue jacket and sporting a yellow watchband, the colors of the flag in the country that was militarily invaded by Russia in late February.

Under the slogan “Peek Performance,” the company offered a quick and much less ostentatious presentation than on other occasions when it has rolled out new products, this time limiting itself to simply listing their characteristics.

Even so, Cook devoted the first few minutes of his presentation to discussing the aspects of the firm’s new television platform – Apple TV+ – the scheduling for which will be expanded in 2022 with titles like “WeCrashed,” starring Jared Leto and Anne Hathaway, and “Killers of the Flower Moon,” directed by Martin Scorsese with Leonardo DiCaprio and Robert De Niro.

In addition, the TV service will start direct rebroadcasting of baseball games on Friday nights in the US, Mexico, Canada, Australia, Brazil, Japan, Puerto Rico, South Korea and the United Kingdom.

In addition, Apple once again emphasized its traditional desktop computer, this time the new Mac Studio, which offers an intermediate level between the entry model, called the Mac Mini, and the Mac Pro for the professional consumer – that is, studio creators – the latter of which has a price starting at $5,000 in the US.

The Mac Studio will hit the market on March 18 with a base cost of $1,999, and features the M1 Ultra chip made by Apple itself.

Thus, all the firm’s laptop and desktop computers – except for the Mac Pro, which still uses Intel technology – have processors designed by the company, which in 2020 began transitioning to using only self-made chips in its devices.

The Mac Studio will have an Apple Display Studio monitor with a 27-inch screen directed to the semi-pro market and compatible with all the firm’s computers, with a base price of $1,599.

The iPhone SE and the iPad Air have fewer innovations, but both will now support 5G and will have increased power and improved cameras.

The iPhone SE, starting at $429, will have the A15 Bionic processor, which the iPhone 13 currently uses.

However, the telephone will keep the same design first featured for the iPhone 6 in 2014 and the iPad Air, starting at $599, will also keep the same design but incorporate the M1 processor, doubling the tablet’s power, along with a 12 megapixel camera.

EFE romu/pamp/ess/bp

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