Business & Economy

Artificial intelligence will allow personalized tourism for individual travelers

Palma (Spain), May 10 (EFE).- The use of artificial intelligence tools in the tourism sector will help travelers to “define in great detail” their trips, so that, according to experts gathered Wednesday at the CON-X 23 conference in Palma, visitors can customize every detail “in a very simple and updated way.”

Microsoft’s Data and Artificial Intelligence Specialist, Aroa Fernández, explained that if a person travels to a city like New York, they will not have to do the same activities as everyone else, because by using ChatGPT “a tour can be organized to visit special and famous sites related to music, for example.”

Fernández was accompanied by Expedia Group Senior Vice President for Data and Artificial Intelligence Shiyi Pickrell, Senior Director of Product at Slack, Daniel Hansens, and Quonversa CEO Iñaki Fuentes at a round table discussion at CON-X.

As a feature of the talk, the ChatBot-X application, supported by Microsoft’s Azure OpenAI Service, was also present and answered questions about its capabilities, claiming it was able to understand and answer questions: “I have the potential to give them good suggestions to offer advice,” it said to the more than 300 attendees at the event organized by TravelgateX.

For her part, Pickrell said that “traveling can be fun, but planning it can cause a lot of frustration, anxiety, especially if you’re going to a place you’ve never been,” so she was convinced that AI will help in this area.

In an interview with Agencia EFE, the Expedia executive assured that “so much information can overwhelm us” and it is necessary for the user to be able to use it “only for their own benefit.”

Another of the topics at this conference was data protection, following controversies in some countries such as Italy over the transparency of these tools.

On March 31, the European country announced the blocking of the use of ChatGPT – available to users since the end of April – for not respecting the consumer data protection law, and the opening of an investigation into OpenAI.

In this sense, Pickrell stated that new technologies are “exciting” but at the same time “intimidating,” given that they are in a phase of expansion that makes it necessary to “work solidly on the protection of users in an ethical way,” an idea that Iñaki Fuentes supported, calling for total transparency in their development. EFE


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