Madrid, Sep 25 (efe-epa).- Combining high-level football with a commitment to sustainability and caring for the environment is not only possible, but an element that reinforces the values and brand of a club, executives at LaLiga clubs Real Betis and Athletic de Bilbao told the virtual forum ‘Soccerex Connected’ on Friday.
Betis General Business Director, Ramón Alarcón, and Borja González, Chief Business and Innovation Officer at Athletic Club de Bilbao participated in a round table by videoconference on the final day of Soccerex.
Alarcón said that when they began to take sustainability measures at Betis, there were members of the club who saw them “as a cost” for their facilities, but later they realized that the measures brought them benefits as a club and as a company.
“They realized that it was important not only because something has to be done about the climate crisis, which is one of the most challenging events we have to face, but also because for a brand like Betis, to be linked to values such as climate protection gives it added value in the market,” said Alarcón.
Athletic’s González said caring for the environment was related to the values of the club, which “likes to win,” but understands that “how it’s done is important,” as shown by its philosophy of playing only with local soccer players.
“That is why sustainability is important to us, for social responsibility and for connecting with our fans, for making them feel identified with the behavior of the club,” he added.
González explained that his stadium, the Nuevo San Mamés, was the first in Europe to have the LEED certification, which distinguishes those buildings that stand out in sustainability for their energy and water savings, use of materials with low environmental impact, innovation and design. EFE-EPA