Guadalajara, Mexico, Apr 16 (efe-epa).- The daughter of Mexican drug lord Joaquin “El Chapo” Guzman Loera, who is serving a life sentence in the United States for drug trafficking, in recent days has handed out boxes with the name and picture of her father to elderly people who are isolated in their homes amid the COVID-19 restrictions in Guadalajara city.
At least 480 boxes of food and hygiene products have been distributed since Apr. 13 in poor neighborhoods across Mexico’s second largest city.
The boxes were distributed by workers of the clothing brand El Chapo 701, a company owned by Alejandrina Guzman and with which she has sought to extol the image of her father.
“The intention is to give a little help to the less fortunate people at a difficult time for Mexican society,” Julio Campos, president of the company, told EFE on Thursday.
“It’s something that as human beings we must help. If something hurts us as a society, it’s social decomposition, and this is an action that generates the awareness that somewhere there is someone who wants to support and someone who wants to help,” he said.
The director said the delivery of the aid is to “tell people not to see us with this theme of organized crime, the figure of Don Joaquin as a drug trafficker.”
The boxes are aimed at people over 60 years of age who cannot fend for themselves or who cannot go out to work in order to eat, he said.
“There are thirteen products in the basic basket, with an approximate duration of one week. It is aimed at the public of the elderly specifically. We have asked people on social networks to refer (us to that sector), we don’t want to make a mistake and see that aid arrives where it shouldn’t,” he said in an interview.
He said that the funding comes from the foundation created by El Chapo’s daughter and from the profits generated by the company through selling clothes, accessories, leather goods and alcoholic beverages.
“We are not doing a bad deed or misusing resources. On the contrary, we are very transparent,” he said.
Items such as rice, sugar beans, cookies, various types of soup paste, puree, oil and toilet paper are part of this aid called “Chapo Pantry,” and which is delivered in boxes with the Chapo 701 brand logo and a letter signed by Alejandrina.
“It is crucial for our Chapo 701 brand to be able to help all the less fortunate Mexicans; our elderly who have taught us a legacy of respect and traditions,” the letter said.
Some elderly people who must go out and sell products on the street have also been given anti-bacterial gel or cloth masks with the image of El Chapo.
Campos expects the aid to last several more days, saying they have received many requests from social networks to send food to vulnerable people.
The figure of El Chapo has been enhanced by television series and the marketing of various products. EFE-EPA