Laporta says Spotify sponsorship deal was “best option”

Barcelona, Feb 13 (EFE).- Barcelona’s president Joan Laporta on Sunday confirmed a sponsorship deal with Spotify as the Catalan club’s “best option”.

“Everything is going quite well. We will announce it when we receive the contract from Spotify,” Laporta told journalists before the board lunch before the LaLiga clash against Espanyol.

“Then we will have to approve it in the general assembly of committers,” he added.

Although Laporta did not provide financial figures, the deal is reportedly worth 75 million euros per year in exchange for sponsoring the men’s and women’s first team kits and the naming rights to the Camp Nou stadium until 2025.

“We, after the negotiations that we have been conducting for a few months, thought that it was the best option, and we continue to think so,” he said.

“It links us to music and we believe it is a great decision,” he added.

The deal was reportedly the final straw for the souring relationship between Laporta and director-general Ferran Reverter, who resigned on Tuesday.

“(Reverter) He told us that he needed a sabbatical year, we have thanked him for the services he provided and we wish him well.

“This is my opinion. The organization remains strong on the path of reversing the financial situation and improving sportingly, that one thing leads to another,” he said of Reverter’s resignation.

Spotify will replace Rakuten as the sponsor of the club’s shirt after the Japanese firm announced it would not extend its relationship beyond 30 June 2022.

The next sponsorship challenge will be to find a brand for the left sleeve of the shirt after Beko gave up this asset last summer. EFE


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