Life & Leisure

LatAm, Spanish fashion, beauty brands on display at “pop up” in Miami

Miami, May 4 (EFE).- About 20 fashion, beauty and accessory brands, most of them from Latin America and one from Spain, are on hand on Thursday in a mall in Aventura, in the northern Miami metro area, for the Espacio Vogue “pop up” store initiative’s fifth such event.

Designers, models and influencers were at the Aventura Mall for the inauguration of the event that will last through Sunday and feature a program that is not only commercially-oriented.

The ambassadors for the event at this edition of Espacio Vogue are Brazilian influencer and businesswomen Camila Coelho; beauty stylist Dafne Evangelista, also from Brazil; Colombian model Daniels Ospina; Venezuelan actress Eglantina Zingg and Karla Guindi, the wife of Mexican actor Erik Elias.

As Karla Martinez de Salad, the editorial director for Vogue Mexico Latinoamerica, told EFE, this initiative began during the pandemic in 2020 in Mexico City to promote Mexican and Latin American brands, but it has now become an international event.

It was launched “to support local design, help sell the inventory that was left over because people were not going out and had no online sales points,” she said.

“We began it with that idea and it’s been growing until this fifth edition in the Miami area with sponsors like Turespaña,” Spain’s tourism agency.

Martinez de Salas emphasized that Espacio Vogue also has established a cooperative agreement with the prestigious Italian fashion school Istituto Maragoni, which is based in Miami.

“We’ve selected Mexican and Latin American, but also other, designers. For example, brands that are already located here in Miami, which has become a very international city with regard to fashion,” she said.

Brands from Colombia, Ecuador, Mexico and Argentina, along with one from Spain – Majorica – are among those who are presenting their creations at the Espacio Vogue Miami pop up, a “pop up” being these fashion spaces open for only a short period of time.

Martinez de Salas said that Latin America has a “very special” presence at this year’s event, with brands that perhaps are not so well known but on which the pop up will be able to focus attention at Aventura Mall, where the most reputable and sought-after international brands display their wares.

“That’s what we want to provide, more than anything else,” she emphasized.

Vogue Mexico Latinoamerica experts are also on hand at the event to provide advice to interested parties regarding their purchases.

The brands on display at Espacio Vogue Miami include Lina Salazar, Bethel, Veus, Veronica Tharmalingam, WISH Fine Jewelry, Sound CBD, Serabondy, Guadalupe Design, Estefania Turbay, Almada, Mita Eyewear, Body Rejuvenation, Majorica, Santomar, Butrich, Lia Marant, Arena Swimwear, Virginia Saiach and Ochie Swimwear.



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