Medellin, Colombia, Jul 27 (EFE).- Colombian singer Maluma brought all his creative energy to the world of fashion to send a message of inclusion and freedom with a collection for the GEF clothing brand that he designed with the children and young people of his foundation and presented at Colombiamoda on Wednesday.
The artist from Medellín, where the 33rd edition of Latin America’s most important fashion and textile trade shows are taking place, managed to channelize all the energy he transmits through his music into an area in which he feels very comfortable, with a collaboration that has at the center the “El Arte de los Sueños” (The Art of Dreams) foundation and the “dreamers”, as its members are called.
“To collaborate at this level means a lot to me, for my career, for my culture, for the next generations, for the dreamers,” the singer said at a press conference.
Juan Luis Londono, known globally as Maluma, brought to life a collection linked to the “genderless” trend to enable audiences to create urban and comfortable styles with clothes like joggers, hoodies, T-shirts and various accessories.
The Colombian artist, who made his debut as a designer with the “Maluma x Gef El Arte de los Sueños” collection, said he was initially moved by its “beautiful” purpose, having been conceived as a social project in support of his foundation.
On the other hand, he was also attracted by the powerful message he could send through each garment with creations that scream “inclusion” and “fluidity”, the objectives of the project.
“I’m a man, but I like to wear women’s denim jackets and skirts. What I wear does not define me as a human being. That’s the message, that people feel free to be who they are. We do not come to judge or to set paradigms,” he explained.
Some 130 members of his foundation contributed to the collection, especially in defining the color palette, which contrasted with the white and minimalist setting in which the designs were presented at Club El Rodeo, in a vibrant display of bold and versatile looks
These children and young people, who seek to transform their lives through art, expressed their artistic skills in each color used in the collection: blue for singing, yellow for percussion, magenta for dance, green for creativity and orange for composition.
Maluma has been the face of Versace’s Spring Summer 2022 Men’s campaign and made his debut as the first Latino to feature in a Calvin Klein campaign in 2020.EFE