Mbappé, an exclusive brand

Paris, Feb 19 (efe-epa).- Kylian Mbappé, one of today’s most prominent figures in soccer, has opted for exclusivity in the management of his public image, reducing the number of sponsors and strictly controlling his appearances in the media.

His lawyer, Delphine Verheyden, who controls the player’s image with the help of his mother, Fayza, says they have chosen to find a balance between associating with only one brand for his entire career and adding sponsorships.

Only five brands have managed to get through their demanding filter. The most popular ones are Nike, the sportswear brand that has sponsored him since he was a junior, and Swiss luxury watchmaker Hublot. These two sponsorships alone earn the player some four million euros a year.

The trust placed in the young player (22) is proof of his healthy lifestyle, an example of a great star that, unlike many of his peers, has a discreet life, barely makes any public appearances off the pitch and behaves appropriately.

Mbappé’s other sponsors are Goog Goût, a brand of organic food products for children, Bulk, a Japanese make of beauty products for men and video game giant EA Sports.

The French footballer earns more than five million euros a year with the brands, a number that is still far from that of other stars. However, his lawyer assures, the goal is not to earn a lot of money in a short period of time, but to control his career and his image and be able to prolong it many years. EFE-EPA


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