New York, Sep 21 (EFE).- Peru is keen to amplify its service exports to the United States, a market Angélica Matsuda, President of the Commission for the Promotion of Peru for Export and Tourism (Promperú), described as “very important and a priority” in an interview with EFE.
Service exports, currently rebounding from pandemic setbacks, span travel, transport, insurance, and reinsurance. However, Matsuda wants this sector to expand to include “design, programming, and technology topics.”
According to the Promperú chief, the creative and tech industries are areas where the nation is “placing a lot of emphasis” and where they believe there’s “enormous growth potential.”
Furthermore, Matsuda wishes to add natural fibers, such as alpaca, to the export mix, which includes food products like grapes, asparagus, avocados, and blueberries. These exports to the U.S. have grown “exponentially,” making it the second-largest market for Peruvian goods, trailing only China.
Promperú is recalibrating its promotional strategy for tourism, exports, investments, and the nation’s image to foster better synergy in promoting these sectors rather than differentiating them, Matsuda said.
In conjunction with the U.N. General Assembly meetings in New York, Matsuda shared that they’re launching a forum “aimed at attracting U.S. investors to Peru while also promoting the textile industry, tourism, and other flagship products.”
Peru: A Friendly Country
For Peru, U.S. tourism represents “an extremely important market.” They’re striving to “draw in younger individuals” and focus on “experiences,” she explained. The goal is to diversify tourist attractions beyond major sites like Machu Picchu and Cuzco to “tap into new niches in adventure, nature, and local experiences.”
Despite the failed coup attempt by former President Pedro Castillo, Matsuda asserted that Peru remains a “safe, reliable country with a stable economic policy” for investors.
“Peru boasts a completely stable macroeconomic framework that’s very investor-friendly, both in tax matters and in facilitating investments, offering a very conducive business environment,” Matsuda highlighted.
From Promperú’s perspective, she said they are “actively seeking significant tech investment, for instance, to merge services with the more fundamental sectors present in Peru.” EFE