Beijing, Sep 13 (EFE).- A phone number with nine sixes is up for auction in China for a whopping $2 million.
The number, 15 666 666 666, will be available for bidding on the auction platform of the Chinese e-commerce giant Alibaba on Oct.10, the Netease portal reported on Tuesday.
The phone number has a pending $55,000 bill, which is not included in the auction price and must be paid by the victorious bidder.
The number 666 is considered auspicious in China, unlike in the West, where it has negative connotations.
In recent years, the usage of “666” to signify approval or appreciation has grown widespread on social media.
The “666” or liùliùliù is a homonym for Chinese “niúniúniú” or cow, cow, cow.
Liùliùliù is used to express something fantastic and persuasive (mostly refers to a good game player).
The owner of 15666666666 will have the most sixes phone numbers in the country.
Other telephone numbers that include digits considered auspicious, like 8 or 9, are traditionally more expensive in China. EFE