Guadalajara, Mexico, Sep 24 (efe-epa).- The Mercedes Benz Fashion Week closed its tour of Mexican cities Thursday with a catwalk show inspired by German-Australian photographer Helmut Newton.
Dresses inspired by “power, glamor and feminine beauty” captured by the photographer made up the Spring-Summer collection of Mexican designer Alfredo Martínez on Thursday in the Mexican city of Guadalajara.
A film production set, where a health security operation was implemented prior to the show, was the setting for the Mexican designer’s garments that make use of black and white, intense grays and reds in square fabrics, transparent pieces and a lot of texture.
Asymmetrical dresses and three-piece sets with large hats and colorful accessories are part of Martínez’s collection, inspired by Newton’s color palette and the “sensuality, eroticism and everything that being a woman entails,” said the designer.
Martínez has dressed figures such as Mexican actresses Yalitzia Aparicio, nominated for the 2019 Oscar for the film “Roma,” and Kate del Castillo, protagonist of the popular series “La Reina Del Sur” (Queen of the South) and “Jane the Virgin.”
American singer Lana del Rey recently appeared on the cover of Nylon Spain in a Martínez jumpsuit.
The tour in Guadalajara, capital of the Mexican state of Jalisco, included catwalks by Mexican designers Julia and Renata and Benito Santos, as well as cultural, fashion and arts activities.
This tour, which included other cities such as San Miguel de Allende, in the central state of Guanajuato, is an effort to reactivate the fashion industry and link it to tourism during the economic crisis caused by COVID-19, the president of Mercedes Benz Fashion Week Mexico, Cory Crespo told EFE.
“Promoting fashion to promote tourism is the number one objective now of fashion week, and to have small buyers and local consumption benefit from it,” he explained.
The work isn’t over yet, however.
Mercedes-Benz Fashion Week Mexico will take place from Oct. 14 to 17 in the capital of Mexico City with live catwalks as well as collections that will be presented virtually through social media platforms. EFE-EPA