Business & Economy

Pimp my mask: Belgian designers launch bespoke product

By Marta Borrás

Incourt, Belgium, Jun 27 (efe-epa).- A Belgian company has identified a niche in the market to launch bespoke masks that allow people to “be themselves” despite having to cover their faces.

Annick De Geyter and Filip Bunkens, the brains behind the idea, explained their concept in an interview with Efe.

“We don’t want to lose our personality, our emotions, our authenticity. That is why we launched #beyourself. A movement that promotes being true to oneself in all circumstances. To achieve this we developed a personalized facial mask,” they designers say.

Bunkens and De Geyter run an advertising and brand development company but this is the first time they have embarked on the adventure of manufacturing a product.

“We help build brands and a reputation based on their strengths,” says Bunkens.

“Wearing a mask can pose problems,” Annick De Geyter adds, “we cannot recognize people, we cannot read the emotions on the face, it does not inspire much security.”

Their masks create realistic designs using photographs sent by clients.

“The important thing is to break anonymity, to be able to show emotions, to be yourself,” says Bunkens.

“We have not created the hashtag #beyourself (be yourself), it already existed,” says the creative.

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