Life & Leisure

Spain hopes to jump start tourism industry with new campaign

Madrid, May 12 (EFE).- Spain hopes to welcome around 45 million foreign tourists this year, just over half the pre-pandemic total registered in 2019, when it was the second-most visited country in the world.

Tourism is a major motor of the Spanish economy and in 2019 comprised some 12.4% of the country’s GDP.

María Reyes Maroto, the tourism minister, helped launch the country’s new campaign Wednesday under the slogan “You Deserve Spain.”

She urged foreigners to start preparing for their Spanish getaway now, adding that the conditions in the country allowed for the resumption of international and domestic travel.

The campaign by Turespaña, Spain’s tourism institute, targets different prospective audiences by demonstrating the wealth of activities on offer in Spain, from the sun and the beach to nature tourism and city breaks.

The campaign will run between May and July. Organizers hope it will garner up to 450 million views on social media.EFE


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