Super Bowl stats: chicken wings, ads and gamblers

By David Villafranca

Los Angeles, US, Feb 11 (EFE).- With just three days to go before the Super Bowl final between Los Angeles Rams and Cincinnati Bengals, the NFL championship is expected to pour $ 477 million into the LA economy, the city’s authorities estimate.

Los Angeles Mayor Eric Garcetti’s office said Monday that the event will bring jobs and boost the hospitality sector which has suffered enormously as a result of pandemic restrictions.

The Super Bowl game is the unquestionable star of the show, but there are many fringe events taking place, and the Super Bowl Experience, an amusement park for NFL fans which last week alone recorded a footfall of 40,000, stands out as a top choice.

Tickets for the Sunday game have reached stratospheric prices.

On StubHub, the top ticket resale site in the United States, the cheapest ticket on Thursday cost $4,249.15, and the most affordable parking pass, which is essential in a city like Los Angeles, was priced at $390.48.

But most fans will end up watching the match on television.

Last year, 91.6 million Americans tuned in to the Super Bowl that crowned Tampa Bay Buccaneers as winners, the lowest number of viewers in the last 15 years.

The NFL final remains one of the most extravagant small screen events and this year’s broadcasters are NBC and Telemundo, as well as the Peacock streaming service.

NBC said that some of the 30-second commercials that will be broadcast during the game went for reportedly $7 million.

Together with the interval’s live concert, Super Bowl ads generate much anticipation and the first trailer for Amazon’s The Lord of the Rings series will be aired on Sunday.

Across the country families and friends will come together for parties in houses and bars, where classic snacks like chicken wings will line fans’ stomachs.

The National Chicken Council (NCC) said that around 1.4 billion wings will be consumed in the US on Sunday.

The American Gambling Association (AGA) has estimated that some 31.4 million Americans will bet on the Super Bowl, 35% more than in 2021.

AGA added it was expecting a record-breaking Sunday with bettors wagering an estimated $7,6 billion dollars (up by 78% on 2021).

Another interesting statistic suggests that Super Bowl parties will be affected by rising inflation rates. According to a Wells Fargo bank report, gatherings will cost between 8% and 14% more than in 2021.EFE


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