London, Feb 18 (EFE).- A host of foreign stars in the English top-flight, from South Korea’s Heung-min Son to the United States’ Christian Pulisic, have boosted the Premier League’s brand in their home countries to such a point that the organization makes more from international TV rights than it does domestically.
Between 2022-2025, the Premier League is set to bring in 5.3 billion pounds (roughly $7.2 billion) from international broadcasting rights, compared to the 5 billion pounds expected from deals with channels in the United Kingdom.
The largest chunk is due to be paid by US channel NBC, which will fork out 2 billion pounds to continue broadcasting the Premier League until 2028.
Someone the Premier League has to thank for such a considerable deal is Chelsea midfielder Pulisic.
While his appearances for the London club under Thomas Tuchel are intermittent, Pulisic is the star of the US national team, scoring 18 and providing 10 assists in his 45 games.
It doesn’t come as a surprise, then, that both ESPN and CBS tried to outbid NBC for Premier League rights last year.
NBC’s deal includes 380 Premier League matches with an average audience of 600,000.EFE