Twitter’s new chief begins organizational shake-up for ‘operational rigor’

Los Angeles, Dec 3 (EFE).- Twitter’s new head, Parag Agrawal, Friday announced several changes in the leadership for the organizational restructuring of the social media giant just days after co-founder and CEO Jack Dorsey announced his sudden departure earlier this week.

Agrawal said the shake-up of the company was for a “faster execution” and “operational rigor” of Twitter so that it got streamlined and its growth accelerated.

Agrawal wrote to his employees in an email published by several American media outlets.

Twitter later confirmed the moves in a filing to the United States Securities and Exchange Commission, saying that “Agrawal is restructuring the leadership team to drive increased accountability, speed, and operational efficiency.”

Among the first fallout of the reshuffling would be two executives, head of engineering Michael Montano and chief design officer Dantley Davis, stepping down and leaving the company by the year-end.

Agrawal wrote that he would focus on “clear decision making, greater accountability and faster execution.”

He said he was “making a number of organizational and leadership changes to best position us to achieve our goals.”

“We have all discussed the critical need for more operational rigor and it must start from the top,” he said.

Agrawal noted that Twitter employees will now be organized by what they are working on, such as consumer products or income, rather than by their job function, like product design and development.

The change consolidates functions previously performed separately.

Engineering, design, and product development will function under three new divisions: consumer, revenue, and core tech now.

Kayvon Beykpour, Bruce Falck, and Nick Caldwell will head the divisions as new general managers.

Agrawal, 37, of Indian nationality, joined Twitter in 2011. He rose through the ranks over the decade, during which he became the chief technology officer of the influential social media firm.

He previously worked at Microsoft, Yahoo, and AT&T.

Agrawal replaced Dorsey, an atypical businessman who created Twitter with the idea that it would be a communication tool between friends.

Dorsey led its transformation into a public forum that brought in tough challenges, particularly during US presidential elections last year.

The former CEO had faced widespread criticism for failing to control the spread of misinformation and other harmful content.

In January this year, days before President Joe Biden was to take over, Twitter “permanently suspended the account (of former US President Donald Trump) due to the risk of further incitement of violence.” EFE

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