UEFA to attract young soccer fans with TikTok partnership

Madrid, Jun 11 (EFE).- TikTok – one of the world’s most downloaded apps – has partnered with UEFA Euro 2020 to engage young audiences in soccer and establish itself as the main platform for fans during the tournament.

The video app announced Friday a series of events and features including TikTok live sessions, AR filters and hashtag challenges to connect its communities during games.

TikTok became UEFA’s first digital entertainment platform to sponsor the Euro tournament after the entities partnered in February this year.

60% of youngsters between the ages of 16 and 24 follow soccer, according to the European Club Association, and 83% of fans use social media to read news about sports, according to market measurement firm Nielsen.

“By partnering with TikTok for Euro 2020 we are in a position to reach an important age group that usually uses alternative platforms as a primary source to connect with soccer,” UEFA sources told EFE.

With this partnership, UEFA hopes to win a broader fellowship of younger fans through their mobile screens.

With almost 700 million users worldwide, TikTok – committed to building a fun and positive community through short-form videos – is available in 150 countries and 75 languages.EFE

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