FC Barcelona enters new era with Spotify Camp Nou
Barcelona, Spain, Jul 1 (EFE).- FC Barcelona’s branding deal with audio streaming giant Spotify officially got underway Friday with the unveiling of the company’s logo on the club’s historic Camp Nou stadium.
As well as the men’s and women’s first team shirts, the multinational is the new Title Partner of the club’s stadium, which has been rebranded as the Spotify Camp Nou.
From Friday, the stadium’s grandstand façade bears a mural with the Spotify logo alongside some of the club’s stars from both the men and women’s teams, including Pedri, María León, Ansu Fati, Alexia Putella, Pierre Emerick Aubameyang and Aitana Bonmatí.
“The deal between Barça and Spotify is the first of this kind for the club and in addition to shirt sponsorship, also includes a long-term agreement concerning the Title Rights to the stadium, which comes into effect today,” the club said in a statement.
Spotify’s shirt sponsorship deal, which also applies to FC Barcelona’s training kits, comes into effect this season for four years.
The company’s logo will also feature prominently in the stadium’s interior once the Camp Nou has undergone its scheduled renovation.
The deal will see Spotify become heavily involved in the club’s audiovisual content.
With the agreement, cash-strapped Barça will bring in some 70 million euros (roughly $73m) over the next four years depending on performance-linked variables. EFE