London, Sep 27 (EFE).- British rock band Queen celebrates its 50 years of music with a pop-up store in London opening to the public from Tuesday.
Located in the heart of Soho on Carnaby Street, “Queen: The Greatest” offers fans a physical space following the musical journey of the group formed by Brian May, Roger Taylor, John Deacon and the late Freddie Mercury.
The two-storey store has five different departments to represent every decade of the rock band.
“We wanted to make sure that we were respecting every decade and every era,” Keith Taperell, sales manager of the store, told Efe.
The band’s origins are recalled with the seventies wallpaper along with references to the thrift store Mercury and Taylor owned in London.
Live performances mark the 1980s, records the 1990s and DVDs the 2000s.
“They’re really heavily involved, so Bryan and Roger at every level: the design, approving product, looking at the shop design and layout, they’re involved in every process, and I think that it’s really important,” managing director of Bravado International Group, David Boyne, said.
Along with clothing, key chains, themed games and guitars sold at the store, visitors will have the opportunity to see the exclusive prototype of the only pinball machine dedicated to Queen.
Band members will also select a vinyl single that will go on sale every Friday.
“Queen: The Greatest” will be open until January 2022 and is preparing a different theme for each month.