Universal Studios teams up with Pokemon for ‘groundbreaking entertainment’
Tokyo, Oct 6 (EFE).- Universal Studios Japan Wednesday announced a long-term partnership with video game and animation firm Pokémon “to jointly explore groundbreaking entertainment” at its theme park that houses Super Nintendo World.
“Universal Studios Japan and The Pokémon Company will enter a long-term partnership to jointly explore groundbreaking entertainment that will immerse guests into the world of Pokémon with innovative technology and creativity beginning in 2022,” a joint statement said.
The two firms agreed to collaborate on capturing the world of Pokémon in the Universal Studios theme park in Osaka as part of a creative process that would begin early next year.
However, they did not specify details in the statement.
Earlier last month, Universal Studios Japan announced the expansion of the Super Nintendo World in the theme park to include a new area themed after Donkey Kong. The portion will open in 2024.
“For 25 years, Pokémon has curated a legacy of trendsetting innovation while becoming one of the most beloved entertainment brands in the world through video games, animation, and more,” Pokémon President and CEO Tsunekazu Ishihara said.
“(The) strategic alliance with Universal Studios Japan reflects our commitment to continue delivering the joy of Pokémon in ever evolving ways for years to come.”
“Universal Studios Japan has the technology to imagine a unique Pokémon experience,” he stressed about this alliance.
President and CEO Universal Studios Japan J.L. Bonnier said the partnership promised “excitement for the entire family.”
“Pokémon is beloved by fans around the world. The globally popular Pokémon characters combined with Universal’s innovative approach to creating authentic and one-of-a-kind theme park entertainment.”
Pokémon was launched in Japan in 1996 as a video game franchise and has grown to become one of the most popular entertainment properties in the world.
It has since attracted global audiences with various products from the digital entertainment world like applications, animations, and movies. EFE